Braun ET66 Calculator: The Power of Principles

In this episode of The Design Vault, we explore the iconic Braun ET66 calculator, designed by Dieter Rams in 1987. We discuss how this calculator, now featured in the Museum of Modern Art, embodies Rams' 'less, but better' philosophy through its distinctive features like convex circular buttons and a high-contrast color scheme. We highlight how the ET66's ergonomic design and intuitive layout demonstrate the lasting impact of thoughtful industrial design.

 

Our conversation then shifts to Dieter Rams' influential career as Chief Design Officer at Braun and his ten principles of good design. We examine how Rams' approach has shaped modern design, including its notable influence on Apple's product aesthetics. We also discuss how the ET66's design principles have been adapted for digital interfaces, as seen in the iPhone's calculator app.

 

We conclude by challenging the myth of the lone design genius, exploring the shift towards collaborative, user-centered design approaches in today's complex technological landscape.

Join us as we shape the future of design by learning from the past.

 

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Hosts: Albert Shum and Thamer Abanami

Production and Post-production: Romina Hakim, Toño Tellez and Poonam Patel

Music: Red Lips Media LLC

Brand Design: Rafael Poloni